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Scripts, Consent & Opt-Outs – Words matter.
The first 10 seconds of a call decide whether a person listens or labels you as spammy. Good scripts meet legal requirements and sound human. Use the guidance below to make every opener clear, respectful and easy to end—because ironically, the easier it is to say “no,” the more people say “yes.” For a phone system that supports compliant call flows and logging, see the FibreMax Small Business Phone System – Learn more.
The compliant opener
A compliant opener introduces who you are, the business, and why you’re calling—in one breathable sentence. This satisfies legal disclosure and sets a respectful tone. Asking permission (“Is now a bad time?”) reduces resistance and helps you avoid lengthy calls with the wrong audience.
Use this
“Hi, it’s [Name] from [Company]. I’m calling about [one-line purpose/value]—is now a bad time?”
Build value quickly
People decide fast. Offer one relevant benefit and a single qualifying question; then present a low-friction next step (email summary, 10-minute slot, or self-serve booking link). This keeps call length appropriate and reduces hang-ups.
Do this
State one concrete benefit linked to their role/industry.
Ask one qualifying question to confirm fit.
Offer one simple next step (email, link, or book).
Handling “not interested”
A graceful exit protects brand reputation and future re-engagement. Thank them, capture an opt-out if requested, and move on. Never argue. The goal is clean data and goodwill, not winning every conversation.
Best practice
Thank them and log an opt-out if they request it.
Offer to email a one-pager if they prefer details later.
Close politely and keep the door open.
Opt-out capture and suppression
“Opt-out” means “don’t call me again.” Train agents to record it on the call and ensure your system suppresses that number before the next campaign. This protects you legally and reduces future complaints.
Process
Mark opt-outs immediately with time/date and agent ID.
Sync suppression lists prior to the next dial.
Store proof (logs, timestamps) for audits.
Consent-led outreach expands your options
When possible, flip cold into warm: send an SMS or email first, ask for a “YES” to callback, or share a booking link. Even small permissions change outcomes—answer rates rise and spam flags fall.
Tactics
SMS/email first: “Reply YES for a quick callback.”
Self-serve booking link (calendar).
Nurture content that answers common objections.
Example mini-script
This format blends compliance, clarity and courtesy. Adapt the benefit and next step to your offer.
Try this
“Hi, it’s Alex from Northside Solar. I’m calling about a 2-minute energy bill check that’s saved nearby shops around 12–18%. Is now a bad time?”
If not:
“Great—one question: are your bills over $1,000/month?
If yes:
“I can email a one-pager and you can book a 10-minute slot if it’s relevant.”
TL;DR checklist
✅ Opener: who + company + purpose (ask permission).
✅ Value fast: 1 benefit, 1 question, 1 next step.
✅ Respect “no”: log opt-out immediately.
✅ Suppress before next campaign; keep proof.
✅ Where possible, get consent first (SMS/email/booking).
